https://www.sciencedirect.com/journal/journal-of-interactive-marketing/vol/41/suppl/C

Positive Effects of Disruptive Advertising on Consumer Preferences
Raoul Bell, Axel Buchner

Do Colors Change Realities in Online Shopping?
Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Monle Lee

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling
Cenk Kocas, Koen Pauwels, Jonathan D. Bohlmann

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
Lane T. Wakefield, Robin L. Wakefield

Watch Your Tone: How a Brand’s Tone of Voice on Social Media Influences Consumer Responses
Renato Hübner Barcelos, Danilo C. Dantas, Sylvain Sénécal

Making-the-Product-Happen: A Driver of Crowdfunding Participation
David Zvilichovsky, Shai Danziger, Yael Steinhart

Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
Zhenzhen Zhao, Damien Renard

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