Revisit: International Perspectives on Advertising History


The World of Advertising, Special issue of Journal of Historical Research in Marketing; Deadline 30 Sep 2018

Journal of Historical Research in Marketing

Call for Papers

Special Issue on ‘The World of Advertising: International Perspectives on Advertising History’

The Journal of Historical Research in Marketing invites submissions for a special issue focused on ‘The World of Advertising: International Perspectives on Advertising History.’ Marketing history research often integrates topics related to advertising, advertisements and ad agencies. However, the majority of the English language scholarship focuses on the U.S. or U.K. This special issues provide researchers an opportunity to present historical research on all areas of advertising with a specific focus on countries and regions around the globe.

For this special issue of JHRM, the co-editors are open to historical and historiographic topics in a variety of areas addressing advertising histories from countries around the world. Specific topics might include but are not limited to historical perspectives on:

  • Print, video, radio, and internet ad campaigns from countries and regions around the world
  • Advertising agency histories from countries worldwide
  • Agency international expansion and globalization
  • Internationalization of campaigns
  • Convergence of international advertising in the era of globalization
  • International advertising executive biographies
  • Consumer reaction to campaigns
  • Institutional branding via advertising
  • Governmental and NGO uses of advertising techniques and propaganda worldwide

Although submissions dealing with countries around the world are solicited, those dealing with countries in Asia, Latin America and Africa are particularly encouraged.

The submission deadline for this special issue is September 30, 2018 with an expected publication date of August 2019. If you are unsure of the suitability of your topic or have questions regarding a submission, please contact the special issue guest editors Blaine Branchik, Associate Professor of Marketing, Nova Southeastern University; or Richard Hawkins, Senior Lecturer in History, University of Wolverhampton

How to submit to the Journal of Historical Research in Marketing

Submissions for this special issue of JHRM should be made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available on the journal’s ScholarOne site: Full information and guidance on using ScholarOne Manuscripts is available at the Emerald ScholarOne Manuscripts Support Centre: