TOC: Psych Mar


Psychology & Marketing, 35(2)

An appraisal framework of the determinants and consequences of brand happiness
Stefanie Schnebelen and Manfred Bruhn [Publisher] [Google Scholar]

Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model
Festus Oluseyi Oderanti and Feng Li [Publisher] [Google Scholar]

Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector
Chiara Civera, Cecilia Casalegno, Fabrizio Mosca and Peter Maple [Publisher] [Google Scholar]

The opportunity to improve psychological competences of project managers in international businesses
Rocío Rodríguez-Rivero, Isabel Ortiz-Marcos, Luis Ballesteros-Sánchez and Javier Romero [Publisher] [Google Scholar]

New insights into emotion valence and loyalty intentions in relational exchanges
Sally McKechnie, Prithwiraj Nath and Jiyao Xun [Publisher] [Google Scholar]