AMA Picks New JM Editor


Christine Moorman will be the next Editor-in-Chief of the Journal of Marketing

Christine Moorman Named Journal of Marketing Editor-in-Chief Designate

The American Marketing Association is pleased to announce the selection of Dr. Christine Moorman as the next Editor-in-Chief of the Journal of Marketing. See the full announcement at Her four-year term will begin on July 1, 2018. Established in 1936, Journal of Marketing is the premier journal in the marketing discipline. The editorial objectives of the Journal are (1) to advance the science and practice of marketing and (2) to serve as a bridge between the scholarly and the practical. 

Dr. Moorman is the T. Austin Finch Sr., Professor of Business Administration at The Fuqua School of Business, Duke University. Professor Moorman’s research has focused on understanding the nature and effects of information utilization and learning activities by consumers, managers, organizations, and financial markets. She has examined these issues in contexts ranging from innovation, marketing research relationships, networks and interfirm alliances, and the impact of public policy and regulation. Professor Moorman is the co-author of Strategy from the Outside In: Profiting from Customer Value with George S. Day(McGraw Hill, 2010), which was awarded the 2011 Berry Book prize for the best book in the field of marketing.

She won the 2012 Paul D. Converse Award for significant contributions to marketing theory and to the advancement of science in marketing, the 2008 Mahajan Award for Career Contributions to Marketing Strategy from the American Marketing Association and the 2008 Distinguished Marketing Educator Award from the Academy of Marketing Science.  Professor Moorman research has won four best paper awards and been published in Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Public Policy & Marketing, International Journal of Research in Marketing, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review.

Professor Moorman has served on the Board of Directors and as chair of the Marketing Strategy Special Interest Group of the American Marketing Association, as Director of Public Policy for the Association for Consumer Research, and as an Academic Trustee for the Marketing Science Institute. Professor Moorman is the founding and current Director of The CMO Survey, which collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. She has served as an AMA Conference Chair and is organizing three special sessions at the 2018 Winter AMA Conference in New Orleans this February.

The AMA Global Support Center is grateful for the exemplary service of Professor V. Kumar who has been Journal of Marketing Editor-in-Chief since July 2014. Dr. Kumar will continue to oversee the review of manuscripts through the end of June. He will leave the role with the Journal of Marketing in a strong position ensuring a smooth transition.

The selection committee consisted of Ajay Kohli (Georgia Institute of Technology), Wendy Moe (University of Maryland), Connie Pechmman (University of California, Irvine), Rebecca Slotegraaf (Indiana University), Jerome Williams (Rutgers University), Matt Weingarden (American Marketing Association), and David Stewart (Chair in his role as Vice President of Publications for AMA and Loyola Marymount University).