Decision-Making in E-Business


Contemporary Perspectives, Special issue of International Journal of E-Business Research; Deadline 15 Mar 2018

Special Issue On: Contemporary Perspectives of Decision-Making in eBusiness

Submission Due Date


Guest Editors

Paul G. Barretta and Yi-Chia Wu


E-Business presents marketers with a rapidly changing set of tools. Those tools are dynamic by their very nature. Applications and their apparent uses change. It is important to understand the theory behind their effectiveness and limitations when it comes to decision-making for both consumers and business-to-business entities. Researching and disseminating knowledge must reflect the theoretical level of knowledge as opposed to the application level. As technology changes, understanding the deeper level knowledge will allow future researchers and practitioners to change with the technology. One general area of interest is how e-Business relates to the decision-making process.


The objective of this special issue is to explore and present not only the benefits of the Internet as a tool of marketing, but also its limitations. Decision-making processes for both consumers and institutional customers have been studied for generations. The objective of this special issue is to investigate how e-Business tools can be used to better understand the decision-making process so that marketers can more effectively meet the wants and needs of their customers. With a plethora of applications, and continuous technological advancement, it is important to recognize the differences between superficial objectives and more meaningful outcomes.

It is important for the academic community to be at the forefront of how E-Business Research will affect future generations (Micu et al., 2011). Some of the tools at the forefront of decision-making research in marketing include neuroscience (Plassmann 2015; Reimann, 2011), techniques measuring psychophysiological reactions such as EEG, SST, fMRI, eye-tracking, and facial expression of emotions (Bridger and Noble, 2015; Wang and Minor, 2008), measurement of attentional level and emotional engagement with multicultural consumers (Trabulsi et al., 2015), predicting of consumer behavior through biological and neural measurements (Yoon et al., 2012), applications of virtual reality, for example branding / advertising (Scatena, Russo, & Riva, 2016) and tourism (Wiltshier & Clarke, 2017), and how a virtual setting might impact the relationship of affect and cognition (Shiv and Fedorikhin, 1999) in consumer decision-making. These are the types of research that will advance knowledge in this field.

Recommended Topics

Topics to be discussed in this special issue include (but are not limited to) the following:

  • Consumer Behavior Differences between Online and In-Person Interactions
  • Benefits and Limitations of the Internet for Marketers
  • Relationship Management on the Worldwide Web
  • Co-Creation and the Internet
  • Opportunities and Pitfalls of using the Internet for Customer Service
  • Trust, Privacy, Security and the Internet
  • Marketing Strategy and the Internet
  • Business-to-Business on the Worldwide Web
  • Crowdfunding on the Internet
  • Product Development and the Worldwide Web
  • What Works and Doesn?t Work for Marketers on Social Media and Why
  • The Change of Behavior, Thinking Process, and Interaction Under Internet Usage
  • The Application of Consumer Neuroscience in the Decision-Making Process
  • Neuromarketing and Relationship-Building with Customers

Submission Procedure

Researchers and practitioners are invited to submit papers for this special theme issue on Contemporary Perspectives of Decision-Making in e-Business on or before April 15, 2018. All submissions must be original and may not be under review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE JOURNAL?S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at All submitted papers will be reviewed on a double-blind, peer review basis. Papers must follow APA style for reference citations.

All submissions and inquiries should be directed to the attention of:

Paul G. Barretta and Yi-Chia Wu

Guest Editors

International Journal of E-Business Research (IJEBR)


PLEASE NOTE: All submissions should be created using the link below (Please scroll down to the CFP specifically for ?Contemporary Perspectives of Decision-Making in e-Business)