Editorial

Upframing Service Design and Innovation for Research Impact
–Lia Patrício, Anders Gustafsson, and Raymond Fisk [Publisher] [Google Scholar]

Big Data, Big Insights? Advancing Service Innovation and Design With Machine Learning
–David Antons and Christoph F. Breidbach [Publisher] [Google Scholar]

Service Design as an Approach to Implement the Value Cocreation Perspective in New Service Development
–Eun Yu and Daniela Sangiorgi [Publisher] [Google Scholar]

Organizational Transformation Through Service Design: The Institutional Logics Perspective
–Seidali Kurtmollaiev, Annita Fjuk, Per Egil Pedersen, Simon Clatworthy, and Knut Kvale [Publisher] [Google Scholar]

The Value of Codesign: The Effect of Customer Involvement in Service Design Teams
–Jakob Trischler, Simon J. Pervan, Stephen J. Kelly, and Don R. Scott [Publisher] [Google Scholar]

Absorbing Customer Knowledge: How Customer Involvement Enables Service Design Success
–Chris Storey and Christine Larbig [Publisher] [Google Scholar]

Customer Interaction and Innovation in Hybrid Offerings: Investigating Moderation and Mediation Effects for Goods and Services Innovation
–Mario Schaarschmidt, Gianfranco Walsh, and Heiner Evanschitzky [Publisher] [Google Scholar]

Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction
–Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby [Publisher] [Google Scholar]

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