TOC: J Promo Man


Journal of Promotion Management, 24(2)

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?
Justin Paul & Shailja Bhakar [Publisher] [Google Scholar]

Susceptibility to Advertising and Perceived Friend Norms: A Meta-Analysis of Materialism in Youths “Meta-Analysis of Materialism in Youths”
Fernando De Oliveira Santini PhD, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Professor Rodrigo Gutterres [Publisher] [Google Scholar]

Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising
Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

Brand Lovemarks Scale of Sport Fans
Avichai Shuv-Ami, Demetris Vrontis & Alkis Thrassou [Publisher] [Google Scholar]

Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
Po-Lin Pan & Juan Meng [Publisher] [Google Scholar]

Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach
Glen Brodowsky, Kristin Stewart & Beverlee Anderson [Publisher] [Google Scholar]

Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
Soontae An, Hannah Kang & Hyun Seung Jin [Publisher] [Google Scholar]