Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?
–Justin Paul & Shailja Bhakar [Publisher] [Google Scholar]

Susceptibility to Advertising and Perceived Friend Norms: A Meta-Analysis of Materialism in Youths “Meta-Analysis of Materialism in Youths”
–Fernando De Oliveira Santini PhD, Wagner Junior Ladeira, Claudio Hoffmann Sampaio & Professor Rodrigo Gutterres [Publisher] [Google Scholar]

Tell What You Want but Do Not Irritate Me: A Senior Perspective About Advertising
–Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

Brand Lovemarks Scale of Sport Fans
–Avichai Shuv-Ami, Demetris Vrontis & Alkis Thrassou [Publisher] [Google Scholar]

Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
–Po-Lin Pan & Juan Meng [Publisher] [Google Scholar]

Brand and Country Influences on Purchase Intentions: A Theory-Of-Reasoned Action Approach
–Glen Brodowsky, Kristin Stewart & Beverlee Anderson [Publisher] [Google Scholar]

Self-Regulation for Online Behavioral Advertising (OBA): Analysis of OBA Notices
–Soontae An, Hannah Kang & Hyun Seung Jin [Publisher] [Google Scholar]

---