Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders’ Advertising Attitudes and Reporting Intentions in India
–Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara [Publisher] [Google Scholar]

Empirical Analysis of Consumer Purchase Behavior: Interaction Between State Dependence and Sensitivity to Marketing-Mix Variables
–Olga Novikova & Dmitriy Potapov [Publisher] [Google Scholar]

This Offer Self-Destructs in 3… 2… 1…: Improving the Effectiveness of “That’s-Not-All” Techniques in Promotional Emails
–Zijian Gong & Shannon Bichard [Publisher] [Google Scholar]

The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior
–Uttam Chakraborty & Savita Bhat [Publisher] [Google Scholar]

From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns
–Imene Becheur & Amit Das [Publisher] [Google Scholar]

Why Consumers Like Facebook Brands: The Role of Aspirational Brand Personality in Consumer Behavior
–Naa Amponsah Dodoo [Publisher] [Google Scholar]

Is the Impact of CSR Similar Across Borders? An Exploratory Study Comparing Young Adults’ Perceptions of CSR Between Puerto Rico and United States
–Mari Luz Zapata-Ramos & Yeonsoo Kim [Publisher] [Google Scholar]

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