TOC: J Mar


Journal of Marketing, 82(1)

A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V. Kumar [Publisher] [Google Scholar]

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
Rebeca Perren and Robert V. Kozinets [Publisher] [Google Scholar]

Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media
Anatoli Colicev, Ashwin Malshe, Koen Pauwels, and Peter O’Connor [Publisher] [Google Scholar]

How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth
Ashutosh Patil and Niladri Syam [Publisher] [Google Scholar]

Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System
Moeen Naseer Butt, Kersi D. Antia, Brian R. Murtha, and Vishal Kashyap [Publisher] [Google Scholar]

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics
Eunho Park, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston, and Byungjoon Yoo [Publisher] [Google Scholar]

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention
M.J. del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk, and Pekka Mattila [Publisher] [Google Scholar]

Corporate Board Interlocks and New Product Introductions
Raji Srinivasan, Stefan Wuyts, and Girish Mallapragada [Publisher] [Google Scholar]