TOC: J Soc Mar


Journal of Social Marketing, 8(1)

Money or mind? What matters most in influencing low-income earners to be energy efficient?
Rebekah Russell-Bennett, Rory Mulcahy, Jo-Anne Little, and Tim Swinton

A systematic review of sports sponsorship for public health and social marketing
Krzysztof Kubacki, Erin Hurley, and Sharyn Robyn Rundle-Thiele

Observing alcohol drinking in licensed premises: a formative social marketing study
Nuray Buyucek, Kathy Knox, and Sharyn Rundle-Thiele

Master’s thesis research in social marketing (1971-2015)
V. Dao Truong and Timo Dietrich

Look before you LIEEP
Ross Gordon, Katherine Butler, Paul Cooper, Gordon Waitt, and Christopher Magee

Disgust images and nonprofit children’s causes
Anthony T. Allred and Clinton Amos