TOC: J Pub Policy Mar


Journal of Public Policy & Marketing, 36(2)

Mysteries, Markets, and Myths: Publishing Relevant Policy Research
David W. Stewart [Publisher] [Google Scholar]

Resale Price Maintenance After Leegin: Behavioral, Evolutionary, and Institutional Insights for Advancing the Free Rider Thesis
Gregory T. Gundlach, Kenneth C. Manning, and Joseph P. Cannon [Publisher] [Google Scholar]

Do Behavioral Nudges in Prepopulated Tax Forms Affect Compliance? Experimental Evidence with Real Taxpayers
Miguel A. Fonseca and Shaun B. Grimshaw [Publisher] [Google Scholar]

The Current Limits of Calorie Labeling and the Potential for Population Health Impact
Andrew Breck, Tod Mijanovich, Beth C. Weitzman, and Brian Elbel [Publisher] [Google Scholar]

Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study
Helen W. Sullivan, Vanessa Boudewyns, Amie O’Donoghue, Sandra Marshall, and Pamela A. Williams [Publisher] [Google Scholar]

The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Section on Sustainability
Easwar S. Iyer and Rebecca Walker Reczek [Publisher] [Google Scholar]

The Chill of the Moment: Emotions and Proenvironmental Behavior
Daniel Schwartz and George Loewenstein [Publisher] [Google Scholar]

Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior
Tingting Wang, Anirban Mukhopadhyay, and Vanessa M. Patrick [Publisher] [Google Scholar]

Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing Versus Reinforcement Is Contingent on Environmental Consciousness
Aaron M. Garvey and Lisa E. Bolton [Publisher] [Google Scholar]

Eat Green, Get Lean: Promoting Sustainability Reduces Consumption
Adam Farmer, Michael Breazeale, Jennifer L. Stevens, and Stacie F. Waites [Publisher] [Google Scholar]

The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions
Shuili Du, Kun Yu, C.B. Bhattacharya, and Sankar Sen [Publisher] [Google Scholar]

Exerting Pressure or Leveraging Power? The Extended Chain of Corporate Social Responsibility Enforcement in Business-to-Business Supply Chains
Urs Müller, Johannes Habel, and Marcel Stierl [Publisher] [Google Scholar]

Understanding Effectiveness Skepticism
Jan Willem Bolderdijk, Linda Steg, Edwin Woerdman, René Frieswijk, and Judith I.M. De Groot [Publisher] [Google Scholar]

U.S. Citizens’ Representations of God and Support for Sustainability Policies
Kathryn A. Johnson, Richie L. Liu, Elizabeth A. Minton, Darrell E. Bartholomew, Mark Peterson, Adam B. Cohen, and Jeremy Kees [Publisher] [Google Scholar]