TOC: J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 2(4)
http://www.journals.uchicago.edu/toc/jacr/2017/2/4
Embodied Cognition, Sensory Marketing, and the Conceptualization of Consumers’ Judgment and Decision Processes: Introduction to the Issue
Aradhna Krishna, Spike W. S. Lee, Xiuping Li, and Norbert Schwarz
Articulation Patterns in Names: A Hidden Route to Consumer Preference
Sascha Topolinski
What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption
Patricia Rossi, Felipe Pantoja, Adilson Borges, and Carolina O. C. Werle
The Role of Simulations in Consumer Experiences and Behavior: Insights from the Grounded Cognition Theory of Desire
Esther K. Papies, Maisy Best, Elena Gelibter, and Lawrence W. Barsalou
Mind Over Stomach: A Review of the Cognitive Drivers of Food Satiation
Yann Cornil
Catching (Up with) Magical Contagion: A Review of Contagion Effects in Consumer Contexts
Julie Y. Huang, Joshua M. Ackerman, and George E. Newman
Verticality and Conceptual Metaphors: A Systematic Review
Luca Cian
Meaning Moderates the Persuasive Effect of Physical Actions: Buying, Selling, Touching, Carrying, and Cleaning Thoughts as If They Were Commercial Products
Pablo Briñol, Richard E. Petty, David Santos, and Joana Mello
Sensory Experiences and Consumer Creativity
Rui (Juliet) Zhu and Ravi Mehta