TOC: J Adv


Journal of Advertising, 46(4)

How Related Multiscreening Could Positively Affect Advertising Outcomes
Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
Ilyoung Ju, Yi He, Qimei Chen, Wei He, Bin Shen & Sela Sar [Publisher] [Google Scholar]

A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects
Chingching Chang [Publisher] [Google Scholar]

Restricted Visions of Multiracial Identity in Advertising
Robert L. Harrison, Kevin D. Thomas & Samantha N. N. Cross [Publisher] [Google Scholar]

Creative Analogy As a Means of Articulating Incongruent Sponsorships
Robert Madrigal & Jesse King [Publisher] [Google Scholar]

The Effect of Descriptive Norms and Construal Level on Consumers’ Sustainable Behaviors
Yuhosua Ryoo, Na Kyong Hyun & Yongjun Sung [Publisher] [Google Scholar]

Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
Yeonshin Kim, Tae Hyun Baek, Sukki Yoon, Sangdo Oh & Yung Kyun Choi [Publisher] [Google Scholar]