How Related Multiscreening Could Positively Affect Advertising Outcomes
–Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising
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A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects
–Chingching Chang [Publisher] [Google Scholar]

Restricted Visions of Multiracial Identity in Advertising
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Creative Analogy As a Means of Articulating Incongruent Sponsorships
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The Effect of Descriptive Norms and Construal Level on Consumers’ Sustainable Behaviors
–Yuhosua Ryoo, Na Kyong Hyun & Yongjun Sung [Publisher] [Google Scholar]

Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
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