TOC: Cust Needs Solutions


Customer Needs and Solutions, 4(4)

A Parametric Constrained Segmentation Methodology for Application in Sport Marketing
Wayne S. DeSarbo, Qian Chen & Ashley Stadler Blank

No Man is an Island: the Effect of Social Presence on Negative Word of Mouth Intention in Service Failures
Yi He, Miao Hu, Qimei Chen, Dana L. Alden & Wei He

Signaling Success: Word of Mouth as Self-Enhancement
Andrea C. Wojnicki & David Godes