World Business Ethics Forum


Macau, 2-4 Dec 2018; Deadline 30 Jun

Call for Papers
The 7th World Business Ethics Forum

2 – 4 December 2018

Venue: University of Macau, Macau and Hang Seng Management College, Hong Kong

The World Business Ethics Forum (WBEF) was co-founded by the University of Macau (UM) and the Hong Kong Baptist University (HKBU) in 2006 and runs every two years on a rotational basis. WBEF provides an open platform for academics and practitioners from around the world to share and discuss ideas and issues related to new thinking and research findings in the broad area of business ethics.

The 7th WBEF will be held from 2 December to 4 December 2018 at the University of Macau (Day 1 and Day 2) and Hang Seng Management College (Day 3). Registration and welcome reception will be held on Day 1, regular sessions will be held on Day 2 and PhD symposium, poster and additional regular sessions will be held on Day 3.

The theme for the 2018 forum is “Business Ethics, Leadership and the New Economy”. We invite the submission of research papers that advance our understanding of this broad theme for presentation at this Forum. Theoretical, empirical, and clinical approaches are all welcome. Suggested topics include, but are not limited to the following:


1.       Ethical decision making in business and its impact on firm performance

2.       Business ethics, corporate social responsibility, and sustainability

3.       Influence of business ethics on corporate and consumers’ behavior

4.       Business ethics, organizational structure, and corporate governance

5.       Ethical leadership and executive compensation

6.       Education of business ethics in schools and companies

7.       Regulation, rule of law, and business ethics

8.       Compliance of business ethics

9.       Cross-cultural comparison of business ethics

10.   Social culture, gender, religion, and economic crimes in business

11.   Business ethics issues in the gaming industry.

12.   Business ethics issues in the hospitality industry.

13.   Business ethics issues in the financial services industry.

14.   Case studies in business ethics.


Keynote Speakers:


Professor Sir James Mirrlees

1996 Nobel Laureate in Economics

Distinguished Professor-at-large, and Master, Morningside College

Chinese University of Hong Kong

Professor William Mobley

President Emeritus, Texas A & M University, USA

Professor Emeritus, China Europe International Business School

Adjunct Chair Professor of Management, University of Macau

Dr. Jonathan CHOI Koon-shum GBS, BBS, JP

Chairman, Sunwah Group

Permanent Honorary President, The Chinese General Chamber of Commerce

Submission Guidelines:


1.      The full paper, work-in-progress paper, or extended abstract of about five pages (covering objective, methodology, major findings and conclusions) should be submitted to the Conference Secretariat via email Papers will be selected for presentation on a competitive basis with a double-blind review process.

2.      Each submission should consist of two files: the blind copy of the paper and the cover page providing full contact details, including the author’s name, institution affiliation, mailing address, telephone number, e-mail address, and topic areas (up to 3 topic areas listed above). 

3.      Please indicate if your submission is for the PhD symposium.

4.      For any question related to your submission, you can contact


Selection for Best Conference Papers & Special Issue of the Asian Journal of Business Ethics:


1.      Quality papers will be selected for the three best paper awards.

2.      For those who would like to have their paper considered for publication in the special issue of the Asian Journal of Business Ethics (AJBE), please indicate “Concurrent Submission to the AJBE” on the cover page. Only full paper would be eligible. The full paper should not be more than 40 pages in double spacing (all inclusive) and must follow the style guidelines of AJBE (website:

3.      All submissions will go through separate blind review processes for the special issue.  

Important dates:

Submission deadline of papers and extended abstracts: June 30, 2018

Notification of acceptance: August 31, 2018

Registration fee:

Early-Bird Registration (by October 31, 2018)

US$ 350

Regular Registration (November 1 to 30, 2018 )

US$ 400

On-Site Registration (December 2 and 3, 2018)

US$ 450


  PhD students (flat rate):                                             US$100 

Conference Chair:       

Prof. Jacky So
BNU Chair Professor of Finance
Dean, Faculty of Business Administration
University of Macau
Macao SAR, China 

Program Committee Chair:  

Prof. Minghua Liu
Faculty of Business Administration
University of Macau
Macao SAR, China

Conference Website: