TOC: Recerch Apps Mar
Introduction
Recherche et Applications en Marketing, 32(4))
The influence of consumer confidence on inter-format competition: An analysis based on the French Consumer Confidence Index
–Paul-Valentin Ngobo and Aurore Ingarao [Publisher] [Google Scholar]
Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA
–Philippe Robert-Demontrond, Vanessa Beaudouin, and Isabelle Dabadie [Publisher] [Google Scholar]
Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants
–Louis César Ndione, Eric Rémy, and Thierno Bah [Publisher] [Google Scholar]
Brand heritage: The past in the service of brand management
–Fabien Pecot and Virginie De Barnier [Publisher] [Google Scholar]
Using guilt appeals in communication
–Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, and Marine Le Gall-Ely [Publisher] [Google Scholar]
The influence of consumer confidence on inter-format competition: An analysis based on the French Consumer Confidence Index
–Paul-Valentin Ngobo and Aurore Ingarao [Publisher] [Google Scholar]
Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA
–Philippe Robert-Demontrond, Vanessa Beaudouin, and Isabelle Dabadie [Publisher] [Google Scholar]
Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants
–Louis César Ndione, Eric Rémy, and Thierno Bah [Publisher] [Google Scholar]
Brand heritage: The past in the service of brand management
–Fabien Pecot and Virginie De Barnier [Publisher] [Google Scholar]
Using guilt appeals in communication
–Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, and Marine Le Gall-Ely [Publisher] [Google Scholar]