TOC: Recerch Apps Mar

Introduction

Recherche et Applications en Marketing, 32(4))

The influence of consumer confidence on inter-format competition: An analysis based on the French Consumer Confidence Index
Paul-Valentin Ngobo and Aurore Ingarao [Publisher] [Google Scholar]

Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA
Philippe Robert-Demontrond, Vanessa Beaudouin, and Isabelle Dabadie [Publisher] [Google Scholar]

Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants
Louis César Ndione, Eric Rémy, and Thierno Bah [Publisher] [Google Scholar]

Brand heritage: The past in the service of brand management
Fabien Pecot and Virginie De Barnier [Publisher] [Google Scholar]

Using guilt appeals in communication
Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, and Marine Le Gall-Ely [Publisher] [Google Scholar]

The influence of consumer confidence on inter-format competition: An analysis based on the French Consumer Confidence Index
Paul-Valentin Ngobo and Aurore Ingarao [Publisher] [Google Scholar]

Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA
Philippe Robert-Demontrond, Vanessa Beaudouin, and Isabelle Dabadie [Publisher] [Google Scholar]

Ethnicity, consumption and return visits to the home country: The case of the Senegalese venants
Louis César Ndione, Eric Rémy, and Thierno Bah [Publisher] [Google Scholar]

Brand heritage: The past in the service of brand management
Fabien Pecot and Virginie De Barnier [Publisher] [Google Scholar]

Using guilt appeals in communication
Camille Chédotal, Bénédicte Berthe, Bénédicte de Peyrelongue, and Marine Le Gall-Ely [Publisher] [Google Scholar]