TOC: Psych Mar


Psychology & Marketing, 35(1)

For Indian online shoppers, have saying and doing parted ways?
Manit Mishra [Publisher] [Google Scholar]

Dialectical mind can be sweet toward crisis-associated products/brands
Bing Shi, Haizhong Wang and Wumei Liu [Publisher] [Google Scholar]

When consumers penalize not so green products
Jeonggyu Lee, Siddharth Bhatt and Rajneesh Suri [Publisher] [Google Scholar]

The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Frank Huber, Anita Eisele and Frederik Meyer [Publisher] [Google Scholar]

Should Cookie Monster adopt a healthy lifestyle or continue to indulge? Insights into brand icons
Altaf Merchant, Kathryn A. LaTour, John B. Ford and Michael S. LaTour [Publisher] [Google Scholar]

Oh my gosh, I got to get out of this place! A qualitative study of vicarious embarrassment in service encounters
Thomas Kilian, Sascha Steinmann and Eva Hammes [Publisher] [Google Scholar]