TOC: J Mar Comm


Journal of Marketing Communications, 24(1)

Diversity, Dimensionality, Distinctiveness
Philip J. Kitchen [Publisher] [Google Scholar]

Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Wendy Bolhuis, Menno D.T. de Jong & Annette L.M. van den Bosch [Publisher] [Google Scholar]

Self-gifting as a therapeutic reward: motivational approach for self-gifting promotions
Jihye Park [Publisher] [Google Scholar]

Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand
C. Pich & G. Armannsdottir [Publisher] [Google Scholar]

Effects of ironic advertising on consumers’ attention, involvement and attitude
Taemin Kim & Okhyun Kim [Publisher] [Google Scholar]

Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Augustine Pang, Wonsun Shin, Zijian Lew & Joseph B. Walther [Publisher] [Google Scholar]

Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds
Jeff Joireman, Richie L. Liu & Ioannis Kareklas [Publisher] [Google Scholar]