TOC: Intl J Res Mar


International Journal of Research in Marketing, 34(4)

Metrics unreliability and marketing overspending
Shrihari Sridhar, Prasad A. Naik, Ajay Kelkar

Mediation analysis: A new test when all or some variables are categorical
Jiaxiu He, Xin (Shane) Wang, David J. Curry

Overcoming lower imagery ability through process priming
Massimiliano Ostinelli, Ulf Böckenholt

Time preferences and the pricing of complementary durables and consumables
Iman Ahmadi, Bernd Skiera, Anja Lambrecht, Florian Heubrandner

The ugly side of customer management – Consumer reactions to firm-initiated contract terminations
Anke Lepthien, Dominik Papies, Michel Clement, Valentyna Melnyk

When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal
Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
Jiska Eelen, Peren Özturan, Peeter W.J. Verlegh

Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context
Benjamin Boeuf, Jessica Darveau

Social influence in the adoption of a B2B loyalty program: The role of elite status members
Vijay Viswanathan, F. Javier Sese, Manfred Krafft

When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules
Johannes Habel, Sascha Alavi, Doreén Pick