TOC: J Con Mar


Journal of Consumer Marketing, 34(7)

No pain, no gain: how PACE information attenuates consumption
William J. Montford, John Peloza, and Ronald Earl Goldsmith

The easy-money effect: credit card spending and hard-work reminders
King-Yin Wong and Michael Lynn

Consumer decision-making for functional foods: insights from a qualitative study
Ioanna Anninou and Gordon R. Foxall

Social- versus personal-oriented purchases: impacts of worry versus sadness on young consumers
Bing Shi, Shanshan Li, Xiao Zhang, and Dan Zhang

“Hobson’s choice” servicescape: consumer anxiety and enjoyment
Milos Bujisic, Vanja Bogicevic, Wan Yang, Cihan Cobanoglu, and Anil Bilgihan

Construction and validation of customer value co-creation attitude scale
Amjad Shamim, Zulkipli Ghazali, and Pia A. Albinsson

How the content of location-based advertisings influences consumers’ store patronage intention
Dong Hong Zhu, Hui Sun, and Ya Ping Chang

Viewer perceptions of television commercials: a conceptual replication
Yunjae Cheong, Federico de Gregorio, and Kihan Kim

Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad’s content
Marine Kergoat, Thierry Meyer, and Alain Merot

Investigating consumer ethics: a segmentation study
Denni Arli

Examining the effectiveness of WOM/eWOM communications across age-based cohorts: implications for political marketers
Pramod Iyer, Atefeh Yazdanparast, and David Strutton
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Actual and ideal-self congruence and dual brand passion
Marina Astakhova, Krist R. Swimberghe, and Barbara Ross Wooldridge