Social Marketing


Debra Basil and Gonzalo D?az-Meneses solicit cases for the proposed book "Social Marketing Cases from Around the World"

We are seeking social marketing cases for the proposed book “Social Marketing Cases from Around the World”. All social marketing topic areas and geographic areas welcome. Cases will be relatively short (approximately 3,000 to 3,800 words) including discussion questions. A short teaching guide should be prepared as well (about 800 words). All cases will follow a specified format, which will be provided. We plan to publish on a relatively tight schedule. The submission due date is January 15, with disposition notices February 10, conditional on making reviewers’ suggested revisions. All book materials will be finalized by July 1. If you are interested in submitting, please contact us at for chapter format guidelines and/or further details. This book is co-edited by Debra Basil (Professor of Marketing, University of Lethbridge, Canada) at and Gonzalo Díaz-Meneses (professor of Marketing, University of Las Palmas de Gran Canaria, Spain) at with the assistance of Pamela González Rodríguez (Research student, University of Lethbridge, Canada).

Debra Z. Basil, PhD
Professor of Marketing
University of Lethbridge
4401 University Drive
Lethbridge AB Canada T1K 3M4
(403) 329-2164