TOC: J Promo Man


Journal of Promotion Management, 23(6)

Holiday Destination Image and Personality of a Greek Island During an Economic Recession Period and the Intermediate Effect of the Utilitarian and Non-Utilitarian Needs

Anastasia Zacharia & George Spais [Publisher] [Google Scholar]

Looking through Outdoor Advertising Images for Beauty in Argentina, Chile, Hungary, and Romania

Pamela K. Morris [Publisher] [Google Scholar]

The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook

Yoon-Joo Lee & Hoyoung Ahn [Publisher] [Google Scholar]

Can Social Media Campaigns Backfire? Exploring Consumers’ Attitudes and Word-of-Mouth Toward Four Social Media Campaigns and Its Implications on Consumer-Campaign Identification

Denni Arli & Timo Dietrich [Publisher] [Google Scholar]

?Tax? and ?Fee? Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage

Sidharth Muralidharan & Kim Sheehan [Publisher] [Google Scholar]

The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands

Vikas Gautam & Vikram Sharma [Publisher] [Google Scholar]

Promoting Vegetarianism through Moralization and Knowledge Calibration

Anshu Saxena Arora, Shalonda Bradford, Amit Arora & Rafaella Gavino [Publisher] [Google Scholar]

Understanding ?Native Advertising? from the Perspective of Communication Strategies

Ye Wang & You Li [Publisher] [Google Scholar]

A Content Analysis of Bonus Pack Promotions

Jay Carlson [Publisher] [Google Scholar]