Value Co-Creation in Health Care: A Phenomenological Examination of the Doctor-Patient Encounter
–Kofi Osei-Frimpong & Nana Owusu-Frimpong [Publisher] [Google Scholar]

Investigating Moral Links Between Religiosity, Altruism, and Green Consumption
–Arezoo Davari, Pramod Iyer & David Strutton [Publisher] [Google Scholar]

The New Face of Philanthropy: The Role of Intrinsic Motivation in Millennials’ Attitudes and Intent to Donate to Charitable Organizations
–Matthew Gorczyca & Rosanne L. Hartman [Publisher] [Google Scholar]

Toward a Model of Word-of-Mouth in the Health Care Sector
–Sebastian Martin [Publisher] [Google Scholar]

Health and Sickness: A Buddhist View and Implications for Social Marketing
–Koushiki Choudhury [Publisher] [Google Scholar]

Market Orientation of Riding Schools: A Comparison of For Profit and Nonprofit Organizations Using Structural Equation Modeling
–Katharina Wiegand & Achim Spiller [Publisher] [Google Scholar]