TOC: Intl J Pharma Healthcare Mar


International Journal of Pharmaceutical and Healthcare Marketing, 11(4)

Factors influencing prescribing decisions among physicians: an empirical study on generic drugs
Shamindra Nath Sanyal, Saroj Kumar Datta, and Asok Kumar Banerjee

A systematic review of the influence of medical representatives and promotional tools on prescribing
Mohsen Ali Murshid and Zurina Mohaidin

The effects of advertising skepticism in consumer prescription drug advertising
Ilwoo Ju

Pre-launch forecasting of a pharmaceutical drug
Renato Guseo, Alessandra Dalla Valle, Claudia Furlan, Mariangela Guidolin, and Cinzia Mortarino

Choice of mandatory prescribed drugs in Portugal: a consumers’ perspective
Pedro Ferreira and Hugo Barbosa

Healthcare quality and medicine reimbursement criteria in Iran
Hamidreza Khalili and Ardalan Sameti