Marketing Science


INFORMS Society for Marketing Science, Philadelphia, 13-16 Jun 2018; Deadline 8 Feb

Call for Papers

40th Annual ISMS Marketing Science Conference (2018)
June 13 – 16, 2018

Hosted by: Temple University, Fox School of Business
Location: Fox School of Business, Alter Hall
Conference Chair: Xueming Luo

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policy makers with a shared interest in rigorous scientific research on marketing problems. Topics include but are not restricted to branding, segmentation, consumer choice, competition, strategy, advertising, pricing, product, innovation, distribution, retailing, social media, internet marketing, global marketing, big data, mobile targeting analytics, machine learning and algorithm, artificial intelligence, choice models, game theory, structural models, randomized control trials.

The conference begins at 5:00 PM on Wednesday, June 13, 2018, and closes on Saturday evening, June 16, 2018. Multiple concurrent sessions are planned during the conference days. Parallel sessions run from 8:30 AM to 5:00 PM on June 14th to June 16th. All sessions will be held in the Fox School of Business in Alter Hall. Receptions or dinner will be held in the evening from 5 PM to about 9 PM in neighboring ballrooms and pavilions. Breakfast on June 13th to 16th runs from 7:30 AM to 8:30 AM at the Fox School of Business in Alter Hall. Conference Hotels include the Marriot Philadelphia Downtown, the Courtyard Marriot.

The ISMS Doctoral Consortium precedes the conference from 8:30 AM to 5:00 PM on Wednesday June 13, 2018. Details of the Conference are on the conference website. The chair of the Doctoral Consortium is Olivier Toubia, Columbia Business School. Detailed information on the consortium (timing, registration process and lodging information) is available on the conference website. Although formal registration for the consortium will open on December 1, 2017, individuals interested in participating in the doctoral consortium should check the conference website for details.

Overview of Deadlines

  • December 1, 2017 – Submissions open for paper abstracts and special session proposals
  • December 1, 2017 – Conference Registration opens ( probably sooner)
  • February 8, 2018 – Deadline for submitting Abstracts and Special Session Proposals
  • March 6, 2018 – Deadline for notification of acceptances of papers and special sessions
  • March 20, 2018 – Last date for presenter registration and Early Registration Rate
  • March 31, 2018 – Last date for Hotel Guaranteed Conference Rate
  • May 1, 2018 – Online post of Presentation Schedule
  • June 13, 2018 – ISMS Doctoral Consortium
  • June 14-16. 2018 – 40th Annual ISMS Marketing Science Conference


Submissions will be accepted in one of three categories (1) Abstracts only; (2) Abstracts plus working paper; and (3) Special Session proposals.

All abstracts should not exceed 1800 characters (about 250 words), and should clearly state the marketing relevance, keywords, contribution, authors, and presenting author. Keywords must be included to help organizers place the paper in appropriate sessions and tracks. An author may be the primary presenter for only a single paper during the entire conference. However, authors may co-author any number of other papers.

Submission deadline: February 8, 2018 (only one submission per presenter will be accepted).

Notification of acceptance: March 6, 2018

The author of an accepted abstract is required to register for the conference no later than March 20, 2018. This policy helps to limit the number of cancelled papers and no-shows.

All abstracts must be submitted using the online submission system

For questions about the program or technology problems, please contact:

By e-mail:; By telephone: 1-800-4INFORMS or 1-443-757-3500 ext. 592