Premonitions and D?j? Vu
Free access to a virtual special issue of the Journal of Advertising on Integrated Marketing Communications
Journal of Advertising Virtual Special Issue on Integrated Marketing Communications
The Journal of Advertising is pleased to announce the Virtual Special Issue on Integrated Marketing Communications (IMC) – "Premonitions and Déjà Vu." Our Guest Editor, Professor Gayle Kerr of the Queensland University of Technology, has reviewed all issues published between 2005 – present in the Journal of Advertising and selected 12 articles for future research in IMC.
For more information on this Virtual Special Issue, please click this link:
All selected articles can be available for free download.
Editor-in-Chief, Journal of Advertising
Chair in Marketing
King’s Business School
King’s College London
London WC2B 4BG