TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 24(4)

Exploring booth design as a determinant of trade show success
Peter H. Bloch, Srinath Gopalakrishna, Andrew T. Crecelius & Marina Scatolin Murarolli [Publisher] [Google Scholar]

A behavioral model of international channel relationships
Ronit Segal Hirshberg & Aviv Shoham [Publisher] [Google Scholar]

Why do buyers share knowledge with suppliers in new product development? current and alternative supplier antecedents
Yu-Xiang Yen & Shiu-Wan Hung [Publisher] [Google Scholar]

A longitudinal study of franchisor failure according to Altman’s Z model
Carlos J. Rodríguez-Rad , F. Javier Rondán-Cataluña & Juan Antonio Macías-Molina [Publisher] [Google Scholar] >p Book Review

No Business is an Island: Making Sense of the Interactive Business World
Roberta Bocconcelli PhD. [Publisher] [Google Scholar]