The Department of Marketing of the School of Economics at the University of Valencia and the European Advertising Academy are delighted to invite you to Valencia, Spain, for the 17th International Conference on Research in Advertising (ICORIA), taking place on June 21-23, 2018. The conference theme “Brand communication with multi touchpoints” encourages new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world.

The venue will be the University–Business Foundation of the University of Valencia, which is downtown located with serves as a cultural meeting place for seminars and advanced courses. During the conference, several social events will be scheduled. Deadline for submitting a five-page paper abstract is March 15, 2018. More information will follow in the Call for Papers, which will be launched soon. Do not miss this event. We look forward to seeing you in Valencia in 2018!

Conference Chair

• Enrique Bigne (enrique.bigne@uv.es)

Organizing committee at the University of Valencia

• Joaquín Aldás
• Luisa Andreu
• Víctor Ballester
• Pedro Canales
• Antonio Carlos Cuenca
• Rafael Currás
• Asunción Hernández
• Inés Küster
• Carmen Pérez
• Marcelo Royo
• Carla Ruiz
• Isabel Sánchez
• Silvia Sanz
• Natalia Vila

Full information available at

http://www.europeanadvertisingacademy.org/conference2018/

 

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