TOC: J Interactive Mar


Journal of Interactive Marketing, 40

Wendy Moe Named Co-Editor of the Journal of Interactive Marketing
Brian T. Ratchford

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand, Yuchi Zhang

Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment
Tonya Williams Bradford, Sonya A. Grier, Geraldine Rosa Henderson

Consumer Search of Multiple Information Sources and its Impact on Consumer Price Satisfaction
Sungha Jang, Ashutosh Prasad, Brian T. Ratchford

The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program
Kyongseok Kim, Sun Joo (Grace) Ahn

Popular Research Topics in Marketing Journals, 1995–2014
Yung-Jan Cho, Pei-Wen Fu, Chi-Cheng Wu