TOC: Euro J Mar


European Journal of Marketing, 51(9/10)

Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
John M.T. Balmer

The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
John M.T. Balmer

The transparency construct in corporate marketing
Shirley R. Leitch

Corporate heritage brands, augmented role identity and customer satisfaction
John M.T. Balmer and Weifeng Chen

Corporate branding in perspective: a typology
Jonathan E. Schroeder

Leveraging the corporate brand
Tim Oliver Brexendorf and Kevin Lane Keller

Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Johan Bruwer and Elton Li

The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
Wenxia Guo and Kelley Main

Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Rajesh Kumar Sinha and Atanu Adhikari

Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm
Di Wang, Harmen Oppewal, and Dominic Thomas

Emotion effects on choice deferral
Nitika Garg, J. Jeffrey Inman, and Vikas Mittal

Questioning worth: selling out in the music industry
Kerrie Bridson, Jody Evans, Rohit Varman, Michael Volkov, and Sean McDonald

Children and energy-dense foods – parents, peers, acceptability or advertising?
Liudmila Tarabashkina, Pascale G. Quester, and Roberta Crouch

Estimating umbrella-branding spillovers: a retailer perspective
Mouna Sebri and Georges Zaccour

Flocking together – benefits and costs of small group consumption community participation
Richa Agrawal and Giridhar Ramachandran

Effect of salesperson personality on sales performance from the customer’s perspective
Said Echchakoui

Generation M: young Muslims changing the world
Mathieu Alemany Oliver