TOC: Mar Sci


Marketing Science, 36(5)

Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
Davide Proserpio and Georgios Zervas [Publisher] [Google Scholar]

Competitive Mobile Geo Targeting
Yuxin Chen, Xinxin Li, and Monic Sun [Publisher] [Google Scholar]

Prominent Attributes Under Limited Attention
Yi Zhu and Anthony Dukes [Publisher] [Google Scholar]

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, and Anand Acharya [Publisher] [Google Scholar]

The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
Dinesh Puranam, Vishal Narayan, and Vrinda Kadiyali [Publisher] [Google Scholar]

Product Quality in a Distribution Channel with Inventory Risk
Kinshuk Jerath, Sang-Hyun Kim, and Robert Swinney [Publisher] [Google Scholar]

Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
Chenxi Li, Xueming Luo, Cheng Zhang, and Xiaoyi Wang [Publisher] [Google Scholar]

Pay-as-You-Wish Pricing
Yuxin Chen, Oded Koenigsberg, and Z. John Zhang [Publisher] [Google Scholar]

Marketing Budget Allocation Across Countries: The Role of International Business Cycles
Yuri Peers, Harald J. van Heerde, and Marnik G. Dekimpe [Publisher] [Google Scholar]