TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 25(4)

What You Ask Changes What I Pay: Framing Effects in Pay What You Want Pricing
Annie Peng Cui & Jennifer Wiggins [Publisher] [Google Scholar]

From Electronic WOM to Social eWOM: Bridging the Trust Deficit
Jaakko Pihlaja, Hannu Saarijärvi, Mark T. Spence & Mika Yrjölä [Publisher] [Google Scholar]

A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification
Michael L. Mallin, Bashar S. Gammoh, Ellen Bolman Pullins & Catherine M. Johnson [Publisher] [Google Scholar]

When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure
Richard Huaman-Ramirez & Dwight Merunka [Publisher] [Google Scholar]

Please Clap! How Customer Service Quality Perception Affects the Authenticity of Sustainability Initiatives
Sebastian Brockhaus, Clinton Amos, Amydee M. Fawcett, A. Michael Knemeyer & Stanley E. Fawcett [Publisher] [Google Scholar]

Altruistic Punishment: A Consumer Response to Service Failure
Renata Gonçalves Santos Silva, Patricia Liebesny Broilo, Lélis Balestrin Espartel & Kenny Basso [Publisher] [Google Scholar]