TOC: Mar Intell Planning


Marketing Intelligence & Planning, 35(7)

An application of retailing service quality practices influencing customer loyalty toward retailers
Achchuthan Sivapalan and Charles Jebarajakirthy

Influences on the intention to buy organic food in an emerging market
Emerson Wagner Mainardes, Diana Von Borell de Araujo, Sarah Lasso, and Daniel Modenesi Andrade

Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan and Sanal Kumar Velayudhan

Frameworks for consumers’ narratives in a changing marketplace
David A. Gilliam, Teresa Preston, and John R. Hall

Environmental influences on pre-schooler’s understanding of brand symbolism
Leah Watkins, Robert Aitken, Maree Thyne, Kirsten Robertson, and Dina Borzekowski

The brand meaning co-creation process on Facebook
Benjamin Rosenthal and Eliane Pereira Zamith Brito

Investigating a comparative evaluation approach in explaining loyalty
Anand Kumar Jaiswal and Jos G.A.M. Lemmink