TOC: Mar Intell Planning


Marketing Intelligence & Planning, 35(6)

Impact of online advertising on adolescent?s brand attitudes

Abdolreza Eshghi, Juhi Gahlot Sarkar, and Abhigyan Sarkar

Product knowledge and salesperson performance: rethinking the role of optimism

Vinita Sangtani and Feisal Murshed

Developing leveraging strategies for pre-Games training for mega-events in non-host cities

Sheranne Fairley and Donna M. Kelly

Examining customers? continuance intentions towards internet banking usage

Kwame Simpe Ofori, Henry Boateng, Abednego Feehi Okoe, and Igor Gvozdanovic

One step deeper: gender and congruity in celebrity endorsement

Debasis Pradhan, Vikram Kapoor, and Tapas Ranjan Moharana

Effect of game-interactivity and congruence on presence and brand attitude

Devika Vashisht and Abhishek Chauhan

Gen Y-ers? brand loyalty drivers in emerging devices

Apostolos Giovanis and Pinelopi Athanasopoulou

Leveraging ambitions and barriers: Glasgow universities and the 2014 Commonwealth Games

Millicent Kennelly, Halley Corbett, and Kristine Toohey