Revisit: KSMS 2017

Introduction

Seoul, 11-12 Nov 2017; Deadline 30 Sep

Extended Submission Deadline: 2017 KSMS International Conference

Conference Date: November 11th– 12th, 2017
Extended Submission Deadline: October 10th, 2017


Theme: Customer Value and Marketing in the Innovative Business World
Host: College of Social Science, Dongguk University
Organizers: Korean Scholars of Marketing Science
                   Global Alliance of Marketing & Management Associations
Partners: Australian & New Zealand Marketing Academy
               Keio University
               National Research Foundation of Korea
               Korea Economy & Management Development Institute
Conference Chair: Hyong Oh Cho (Dongguk University), hocho@dongguk.edu 
Venue: Hyehwa Hall, Dongguk University, Seoul, Republic of Korea
Date: November 11th – 12th , 2017
Submit Your Paper to: Central Office, Korean Scholars of Marketing Science
                                 ksmscentraloffice@gmail.com

Symposia: 
  • 2017 ANZMAC – KSMS Joint Symposium in Seoul
  • 2017 Keio University – GAMMA Joint Symposium
  • 2017 NZAI – GAMMA Joint Symposium
  • 2017 Sustainable Fashion and Social Learning Platform Symposium
  • 2017 Global Culture Market Equity Symposium
Tracks:

  • Culture and Sustainable Advertising
  • Marketing Theory and Practice in Japan
  • Service Marketing
  • Consumer Behavior in the Innovative Business World
  • VR/AR Marketing & Brand Management
  • Fashion Marketing and Research
  • Innovation and Marketing Strategy
  • Strategic Market Management
  • Online and Mobile Gaming
  • Food, Hospitality and Tourism Management
  • Social Media Marketing
  • Advancing Sport Industry Through Sport Management Research
  • Marketing Strategy in Digital, Data-Rich, and Developing Market (D3)
  • Marketing Research in Dynamic Environment
  • Neuromarketing’s Consumer Insights
  • Cyberpsychology and Branding
  • Technology and Business Model Innovation for Competitive Advantage
  • Marketing Management in the Global Environment
  • Cultural Marketing and Performing Arts
  • B2B Marketing Management
  • Entrepreneurship in Digital Environment
2017 KSMS Doctoral Dissertation Competition
Submission Deadline: October 7th, 2017
Committee Co-Chairs:
Jeonghye Choi (Yonsei University), jeonghye@yonsei.ac.kr  
Alex Jiyung Kim (Ewha Womans University), alex.kim@ewha.ac.kr 
 
2017 Global Business Review Competition: Case and Research
Theme: Customer Value and Marketing in the Innovative Business World

Submission Deadline: Oct. 7th, 2017
Committee Chair: Hongmin Ahn (Dongguk University), hongmin.ahn@dongguk.edu 
 
Awards:
JGSMS Best Paper Award 2017 / JGSMS Best Reviewer Award 2017
JGFM Best Paper Award 2017 / JGFM Best Reviewer Award 2017
JGSM Best Paper Award 2017 / JGSM Best Reviewer Award 2017
Best Conference Paper Award
KSMS Service Excellence Award 
Doctoral Dissertation Award
Global Business Review Competition Award
 
 
Editor of Proceedings: Yerim Chung (Yonsei University), yerimchung@yonsei.ac.kr 
 
For More Information: 
Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University, 
9 Sarimdong, Changwon, Gyeongnam, Republic of Korea. 
Tel: +82 55 213 3346; Fax: +82 55 263 9096