Call for Book Chapters:

Gifts, Romance, and Consumer Culture
Routledge Interpretive Marketing Research

Editors:

Yuko Minowa, Long Island University, Brooklyn; Russell W. Belk, York University

Deadline for Proposal Submission:

Tuesday, October 31, 2017

Overview of the Book:

This volume has three main themes: 1) gift giving as a manifestation of romantic feeling; 2) the social ontology of gifts and gift giving as a practice of giving and reciprocation in intimate relationships, and 3) romanticized selfless, altruistic gifts, and self-gifts as affirmative self-love.

We welcome original, unpublished research papers on gifts, romance, and consumer culture that explore the ideology of “the perfect gift” (Belk 1996) in different social and cultural contexts in a new fragmented consumer culture, or explore newly emerging romantic gifts and gift-giving rituals as a rite of social practice interacting with marketplace institutions. Topics for papers may include the various aspects of gifts, romance, and consumer culture but are not limited to:-

• romantic gifts for nonhumans/unknown others
• romantic gifts and emerging rituals and social practices
• romantic gifts and consumer ideology
• romantic gifts as emotional/sexual capital
• romantic gifts and race, class, gender
• romantic gifts and body, sexuality
• romantic gifts and brand culture
• romantic gifts and migration, globalization
• romantic gifts and religion, spirituality
• romantic gifts and technology
• romantic gifts and sustainability
• romantic gifts and human psychology
• self gifts, selfish gifts, unselfish gifts, selfless gifts

Important Dates:

• October 31, 2017 (Tuesday): Proposal Submission Deadline
• November 15, 2017 (Wednesday): Notification of Proposal Acceptance
• January 31, 2018 (Wednesday): Full Chapter Submission
• February 28, 2018 (Wednesday): Review Results Returned
• March 31, 2018 (Saturday): Final Chapter Submission

Guidelines for proposal submissions:

• A 500-1,000 word proposal
• Title page: title of the paper, full name of the author(s), affiliation and contact information
• A short bio (around 150-250 words)
• Soft copy as Word document attachment should be mailed to: gifts.romance@gmail.com

We will send guidelines for full chapter submission with notification of proposal acceptance. A complimentary copy of the book will be provided to each contributor.

For any queries mail to gifts.romance@gmail.com, or:

Yuko Minowa, yminowa@liu.edu
Russell W. Belk, rbelk@schulich.yorku.ca

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