The Professional Environment
And Academic Response, Special issue of Journal of Current Issues & Research in Advertising; Deadline 31 Mar 2018
Dedicated to studying current industry challenges, the Journal of Current Issues & Research in Advertising is soliciting research manuscripts that examine advertising industry issues and practice within this ever-changing environment. Diverse research paradigms, methods and types of articles are welcomed. It is hoped that this special issue can inform both industry and academia as to the present state of ad industry issues, future challenges and how best to prepare current and future talent for success in the dynamic world of marketing communication.
In this special issue, we explore the advertising profession as one that has always attracted those who thrive on change, who are adaptable and love creativity and innovation. But the rate of change today is so rapid, even consumers are struggling to keep up. The models that we have been teaching and practicing over even the past ten years are becoming outdated as consumers continue to wrest more control from marketers. Amy Kean of Havas Media states that “over the next 10 years advertising will move from communication to predicting, and emoting, based on human needs.”
Submission deadline: March 31, 2018
For more information see the call for papers on www.aaasite.org.