MEA 2018


Marketing Educators' Association, Sante Fe, NM, 19-21 Apr 2018; Deadline 1 Dec

The 42nd annual conference of the Marketing Educators’ Association, the premier marketing educators’ association dedicated to advancing the practice and scholarship of marketing education (, will be held April 19-21, 2018 at the Drury Hotel located next to the historic downtown Santa Fe plaza. The emphasis of the 2018 Marketing Educators’ Association Conference will be on topics dealing directly with marketing education— current marketing trends (e.g. social media, technology, creativity, ethics, interdisciplinary courses, online discussion), student/department development issues (e.g. internships and client-based projects, developing institutes, centers, interest / advisory groups), as well as general marketing education issues—and will be comprised of both Competitive Papers, Special Sessions and 2-3 page position paper sessions. Conference registration includes a one-year subscription to the Journal of Marketing Education, along with the Thursday President’s reception and awards dinner, Friday lunch, and Friday and Saturday breakfasts. MEA participants at the 2017 Conference in San Diego enjoyed a friendly atmosphere with colleagues from all across the United States and different countries around the world while engaging in discussions about cutting edge advances and future trends in marketing education and pedagogy.

Papers presented at the conference may lead to publication in the Journal of Marketing Education or other similar journals. If you are working on an idea that is not a fully developed paper yet, a 2-3 page position paper would provide you a chance to network with colleagues who have similar interests who can provide feedback on your work in progress. Regardless of whether or not you are submitting a paper, join us to share ideas and participate in discussions with colleagues who care about the practice and scholarship of marketing education.

The Drury Hotel is a beautiful historic renovation. Palace Avenue Arts designed the artwork for the interiors of the hotel by curating the most creative artists from a wide array of art markets. Enjoy the variety of mediums displayed on all floors. The hotel is within walking distance of the famous downtown Santa Fe plaza and the Georgia O’Keeffe Museum. Nearby are the world renowned cuisine, art galleries and colorful marketplaces that contribute to why Santa Fe has been considered a legendary trading center for hundreds of years.

Please submit *competitive papers” to Dr. Sarah Fischbach (,

*two-page position papers” and *special session proposals” to Dr. Mindy Welch, (

**Papers and proposals should be submitted electronically by December 1, 2017.

The call for papers can be found at:

For more information about the Marketing Educators’ Association please visit: