TOC: J Promo Man


Journal of Promotion Management, 23(5)

Cultural Paradox in Advertising: Evidence from Finland
Salman Saleem [Publisher] [Google Scholar]

Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Jae Hee Park & Sally J. McMillan [Publisher] [Google Scholar]

Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement
Soojin Kim, Jihye Kim & Eunice Kim [Publisher] [Google Scholar]

Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings
Plamen P. Peev & James Mark Mayer [Publisher] [Google Scholar]

Understanding Promotional Service Interactions through Social Exchange Theory of Affect
Tuheena Mukherjee & Kanika T. Bhal [Publisher] [Google Scholar]

Smoke Gets in Their Eyes? Third-Person Effects of Electronic Cigarette Advertising
Carol J. Pardun, Robert McKeever & Sid Bedingfield [Publisher] [Google Scholar]

What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites
Eun Go & Denise Sevick Bortree [Publisher] [Google Scholar]

What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States
Jie Zhang & Wanhsiu Sunny Tsai [Publisher] [Google Scholar]