TOC: J Promo Man
Introduction
Journal of Promotion Management, 23(5)
Cultural Paradox in Advertising: Evidence from Finland
–Salman Saleem [Publisher] [Google Scholar]
Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
–Jae Hee Park & Sally J. McMillan [Publisher] [Google Scholar]
Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement
–Soojin Kim, Jihye Kim & Eunice Kim [Publisher] [Google Scholar]
Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings
–Plamen P. Peev & James Mark Mayer [Publisher] [Google Scholar]
Understanding Promotional Service Interactions through Social Exchange Theory of Affect
–Tuheena Mukherjee & Kanika T. Bhal [Publisher] [Google Scholar]
Smoke Gets in Their Eyes? Third-Person Effects of Electronic Cigarette Advertising
–Carol J. Pardun, Robert McKeever & Sid Bedingfield [Publisher] [Google Scholar]
What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites
–Eun Go & Denise Sevick Bortree [Publisher] [Google Scholar]
What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States
–Jie Zhang & Wanhsiu Sunny Tsai [Publisher] [Google Scholar]