TOC: Intl J Res Mar


International Journal of Research in Marketing, 34(3)

Protecting customer privacy when marketing with second-party data
Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu

Marketing accounts
Neil Thomas Bendle, Xin (Shane) Wang

Incorporating hidden costs of annoying ads in display auctions
Valeria Stourm, Eric Bax

What should be the dependent variable in marketing-related event studies?
Bernd Skiera, Emanuel Bayer, Lisa Schöler

The impact of investor impatience and environmental turbulence on myopic marketing management and stock performance
Tuck Siong Chung, Angie Low

Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity
Mohammadali Zolfagharian, Ebru Ulusoy

Advertising and price competition in a manufacturer-retailer channel
Tat Y. Chan, Chakravarthi Narasimhan, Yeujun Yoon

Ethnic minority consumers reactions to advertisements featuring members of other minority groups
Mohammed El Hazzouri, Kelley J. Main, Sergio W. Carvalho

Corporate social responsibility and product quality: Complements or substitutes?
Sumitro Banerjee, Luc Wathieu

An experience-utility explanation of the preference for larger assortments
Aylin Aydinli, Yangjie Gu, Michel Tuan Pham