TOC: Intl J Bank Mar


International Journal of Bank Marketing, 35(6)

Building customer loyalty in digital banking
Anthony Larsson and Yamit Viitaoja

Quality and image of banking services: a comparative study of conventional and Islamic banks
Md Abu Saleh, Ali Quazi, Byron Keating, and Sanjaya S. Gaur

Consumer initial trust toward internet-only banks in France
Souheila Kaabachi, Selima Ben Mrad, and Maria Petrescu

Effects of regulations and competition on the innovativeness-performance relationship
Thomas Anning-Dorson, Michael Boadi Nyamekye, and Raphael Odoom

Consumer preference and satisfaction of M-wallets: a study on North Indian consumers
Nidhi Singh, Shalini Srivastava, and Neena Sinha

Consumer perceptions of online banking in Spain using netnography: a positioning story
Jose-Serafin Clemente-Ricolfe

Mediation role of brand preference on bank advertising and customer loyalty
George Kofi Amoako, Peter Anabila, Ebenezer Asare Effah, and Desmond Kwadjo Kumi

Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe
Charles Makanyeza

Identifying the effects of perceived values of mobile banking applications on customers
Sarra Berraies, Karim Ben Yahia, and Mariem Hannachi