The Future of Tourism Marketing


Special issue of Journal of Travel & Tourism Marketing; Deadline 31 Mar 2018


Future of Tourism Marketing (for publication in JTTM, 2018)


Marketing in the tourism and hospitality industry has been transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying the newly-emerging, and unpredictable, business environment, customer decision making, new management tactics, and business analytic strategies. This special issue aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors.

The Journal of Travel & Tourism Marketing (JTTM, SSCI-listed) is publishing a special issue on “Future of Tourism Marketing” to provide an opportunity for authors to publish articles related to new technologies, their applications, and their impacts. This issue will provide an update on research into the new marketing paradigm that is developing as a result of new technologies. The following topics are particularly relevant:

  • the influence of artificial intelligence;
  • the impacts of virtual reality on marketing;
  • applications of new technologies, such as robots in the service industry;
  • customers’ reactions to new technologies;
  • businesses’ reactions to new technologies;
  • new technologies and customer decision making;
  • new technologies and their effects on customer behaviors and/or attitudes;
  • a case study of the adoption of new technologies.

Full papers must be submitted online no later than March 31, 2018 to JTTM’s website at

Submissions will be blind-reviewed by at least two reviewers. Please make any inquiries to either one of the guest editors:

Sam Kim, Ph.D. Associate Professor
School of Hotel and Tourism Management,
The Hong Kong Polytechnic University, Hong Kong, China SAR

Dan Wang, Ph.D. Assistant Professor
School of Hotel and Tourism Management,
The Hong Kong Polytechnic University, Hong Kong, China SAR