TOC: J Retailing


Journal of Retailing, 93(3)

Online Purchase Paths and Conversion Dynamics across Multiple Websites
Chang Hee Park

How Product–Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
Ryann Reynolds-McIlnay, Maureen Morrin, Jens Nordfält

An Empirical Analysis of the Impact of Promotional Discounts on Store Performance
Dinesh K. Gauri, Brian Ratchford, Joseph Pancras, Debabrata Talukdar

Dual Control of Salesforce in Partially Integrated Channels
Stephen K. Kim, Amrit Tiwana

The Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
Muriel Fadairo, Jianyu Yu, Cintya Lanchimba

I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees
Carol L. Esmark, Stephanie M. Noble, Michael J. Breazeale

How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks?
Liwu Hsu, Patrick Kaufmann, Shuba Srinivasan

Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation Original Research Article
Wumei Liu, Rajeev Batra, Haizhogn Wang

Strategic Implications of Keeping Product Value Secret from Competitor’s Customers Original Research Article
Mushegh Harutyunyan, Baojun Jiang