TOC: J Res Interactive Mar


Journal of Research in Interactive Marketing, 11(3)

Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
Hyun-Joo Lee

Does eWOM matter to brand extension?
Xin Liu, Jing Hu, and Bing Xu

Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty
Asad Ahmad, Obaidur Rahman, and Mohammed Naved Khan

Technology readiness, perceived ubiquity and M-commerce adoption
Subhadip Roy and Y.L.R. Moorthi

High-tech entrepreneurial content marketing for business model innovation
Dina Mansour and Hortensia Barandas

How trust moderates social media engagement and brand equity
Hardeep Chahal and Anu Rani