TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 11(3)
http://www.emeraldinsight.com/toc/jrim/11/3
Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
Hyun-Joo Lee
Does eWOM matter to brand extension?
Xin Liu, Jing Hu, and Bing Xu
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty
Asad Ahmad, Obaidur Rahman, and Mohammed Naved Khan
Technology readiness, perceived ubiquity and M-commerce adoption
Subhadip Roy and Y.L.R. Moorthi
High-tech entrepreneurial content marketing for business model innovation
Dina Mansour and Hortensia Barandas
How trust moderates social media engagement and brand equity
Hardeep Chahal and Anu Rani