Rewards that undermine customer loyalty? A motivational approach to loyalty programs
–Kyongseok Kim and Sun Joo (Grace) Ahn [Publisher] [Google Scholar]

Rewarding customers who keep a product: How reinforcement affects customers’ product return decision in online retailing
–Katja Gelbrich, Jana Gäthke and Alexander Hübner [Publisher] [Google Scholar]

The influence of thematic product displays on consumers: An elaboration-based account
–Shun Yin Lam, Jeanne Ho-ying Fu and Dongmei Li [Publisher] [Google Scholar]

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
–Veronica L. Thomas and Gema Vinuales [Publisher] [Google Scholar]

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self-threat
–Veronica L. Thomas, Christina Saenger and Dora E. Bock [Publisher] [Google Scholar]

Branding with the in–out effect: The impact of consonantal articulation on brand evaluation
–Sandra Godinho and Margarida V. Garrido [Publisher] [Google Scholar]