TOC: Mar Man


Journal of Marketing Management, 33(9/10)


‘Radical marketing, meet Newcastle upon Tyne’: reflections on a memorable AM2016
Fraser McLeay, Nigel Coates, Elmira Djafarova, David Hart & Helen Woodruffe-Burton [Publisher] [Google Scholar]

Corporate conflict management on social media brand fan pages
Denitsa Petrova Dineva, Jan Christian Breitsohl & Brian Garrod [Publisher] [Google Scholar]

Towards an enhanced understanding of the behavioural phenomenon of multiple media use
Helen R. Robinson [Publisher] [Google Scholar]

Big Data is watching YOU: opportunities and challenges from the perspective of young adult consumers in Russia
Jessica Lichy, Maher Kachour & Tatiana Khvatova [Publisher] [Google Scholar]

Radicalising the marketing of higher education: learning from student-generated social media data
Elvira Bolat & Helen O’Sullivan [Publisher] [Google Scholar]

Science ‘fact’ and science ‘fiction’? Homophilous communication in high-technology B2B selling
Andrew Kristoffer Dean, Nick Ellis & Victoria K. Wells [Publisher] [Google Scholar]

A quadripartite approach to analysing young British South Asian adults’ dual cultural identity | Open Access
Bidit Lal Dey, John M. T. Balmer, Ameet Pandit, Mike Saren & Ben Binsardi [Publisher] [Google Scholar]

Business tourists’ perceptions of nation brands and capital city brands: a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Heather Skinner [Publisher] [Google Scholar]

Advocating community integrated destination marketing planning in heritage destinations: the case of York
Brendan Paddison & Rebecca Biggins [Publisher] [Google Scholar]

Invited Article

Confessions of a radical reactionary: rhetoric and reality
Stephen Brown [Publisher] [Google Scholar]