TOC: J Strat Mar


Journal of Strategic Marketing, 25(7)

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md Raziuddin Taufique , Andrea Vocino & Michael Jay Polonsky [Publisher] [Google Scholar]

Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs
Hind El Makrini [Publisher] [Google Scholar]

Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Weng Marc Lim [Publisher] [Google Scholar]

Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters
Tiina Leposky, Ahmad Arslan & Minnie Kontkanen [Publisher] [Google Scholar]

An examination of mobile app usage and the user’s life satisfaction
Stefan Linnhoff & Katherine Taken Smith [Publisher] [Google Scholar]

Marketing flexibility measurement scale: conceptualization, development and nomological validation
Kumar Shalender [Publisher] [Google Scholar]