TOC: J Macromar


Journal of Macromarketing, 37(3)


In this Issue
Mark Peterson [Publisher]

Unveiling Everyday Reflexivity Tactics in a Sustainable Community
Katherine Casey, Maria Lichrou, Lisa O’Malley [Publisher] [Google Scholar]

Consuming Revolution: The Politics of Red Tourism in China
Zhihong Gao, Xiaoling Guo [Publisher] [Google Scholar]

Overcoming Institutional Voids in Subsistence Marketplaces: A Zimbabwean Entrepreneurial Case
Iain A. Davies, Alf Torrents [Publisher] [Google Scholar]

When the Commons call “Enough”, Does Marketing Have an Answer?
Sarah Duffy, Roger Layton, Larry Dwyer, , [Publisher] [Google Scholar]

Our Priceless Youth: What do They Know about Alcohol Prices?
Birger Boutrup Jensen, Alice Grønhøj, Diana Godt, Birgitte Gadensgaard [Publisher] [Google Scholar]

The Arizona Market: a Marketing Systems Perspective on Pre- and Post-War Developments in Bosnia, with Implications for Sustainable Peace and Prosperity
Katherine C. Sredl, Clifford J. Shultz, II, Ru?ica Brecic [Publisher] [Google Scholar]


Robert F. Lusch—One of a Kind Scholar and a Macromarketer
Mark Peterson [Publisher] [Google Scholar]

The Long Macro View
Robert F. Lusch [Publisher] [Google Scholar]

The Hidden Costs of Hidden Costs
Gene Laczniak [Publisher] [Google Scholar]

Marketing: The Next 40,000 Years
Clifford J. Shultz, II [Publisher] [Google Scholar]

On Technology, Magic and Changing the World
Olga Kravets [Publisher] [Google Scholar]

Can Macromarketing Learn from 40,000 Years of History?
Roger Layton [Publisher] [Google Scholar]

Book Review

The Power of Market Fundamentalism: Karl Polanyi’s Critique
Raymond Benton, Jr. [Publisher] [Google Scholar]