TOC: Mar Sci


Marketing Science, 36(4)

Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, and Sridhar Moorthy [Publisher] [Google Scholar]

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Eric M. Schwartz, Eric T. Bradlow, and Peter S. Fader [Publisher] [Google Scholar]

Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
Donald Ngwe [Publisher] [Google Scholar]

Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
Babur De los Santos and Sergei Koulayev [Publisher] [Google Scholar]

Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
Stephan Seiler and Fabio Pinna [Publisher] [Google Scholar]

First-Mover Advantage Through Distribution: A Decomposition Approach
Mitsukuni Nishida [Publisher] [Google Scholar]

Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
Song Lin [Publisher] [Google Scholar]

The Effect of Retail Distribution on Sales of Alcoholic Beverages
Richard Friberg and Mark Sanctuary [Publisher] [Google Scholar]