TOC: Health Mar Quart


Health Marketing Quarterly, 34(3)

“People” can be better than “you”: The moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
Seungae Lee & Michael Mackert [Publisher] [Google Scholar]

Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions
Amalia Czeizler & Ellen Garbarino [Publisher] [Google Scholar]

It’s no laughing matter: An exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Irina Alexandra Iles & Xiaoli Nan [Publisher] [Google Scholar]

One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention
Myoung-Gi Chon & Hyojung Park [Publisher] [Google Scholar]

Motivations behind donations for health-related organizations: Threat appraisal and coping appraisal—the case of the ALS Ice Bucket Challenge
Jo-Yun Li & Jing Wen [Publisher] [Google Scholar]